Why Your Social Media Marketing Strategy is Missing the Mark (And How You Can Fix It)
Updated: Jul 4, 2021
Social Media Marketing is extremely competitive in nature, and today with more and more brands exploring the digital route, you are bound to come across a lot of obstacles.
If you are someone who is trying to up the social media marketing game for your brand and struggling with the same, then there may be multiple reasons behind it.
Today, I don’t need to talk about the importance of Social Media because that’s something we all already know about, but the bigger question revolves around how well we do it.
You may have come across a situation where you have invested tonnes of money on a specific social media ad platform and still failed to get the much-desired result, have you thought about the reason behind it?
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These days’ brands prefer to hire agencies who can help scale their social media presence, of course, they are professionals who know it all, when it comes to the social world, but don’t you want to be up there and know some things yourself?
In this blog post, I aim to uncover those essential things that you may have missed out on while designing your social media marketing strategy.
And together, let’s ace your social media marketing plan!
To begin with, let’s focus on a little bit of background.
1. Competition in the social media marketing space
If you have been using social media for a while now, not necessarily as a brand, but just for personal usage, you'd know that there are many brands out there trying to grab your attention.
Take Facebook for example, while scrolling through your feed, you are bound to come across ads that are specifically targeted towards you using Behavioral Targeting.
In such a competitive space, it becomes truly essential for brands to have that perfect social media marketing strategy that will generate leads.
That will grab the attention and generate sales in the long run.
So what is it that you need to analyze before developing your social media marketing strategy?
2. What do you require to design a social media marketing strategy?
In-depth understanding of your goals.
This is the most important and the most basic need, when it comes to designing a social media marketing strategy, but is it that simple?
There are multiple layers to consider even when you are determining your goals.
And we will get into the details of it while understanding the approach of designing a social media marketing strategy.
Let’s tackle the bigger obstacle first, what is wrong with your current social media marketing strategy?
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3. Common issues with Social Media Marketing Strategy
When it comes to designing your strategy, these 3 common issues are faced by brands, let's analyze them.
a. Brand Focus
Most of the time, brands end up focusing their strategy a lot more on the brand/product being offered.
And there may not be anything majorly wrong with that (sarcasm intended), just that this approach may not work in the long run.
Your social media marketing strategy always has to revolve around your audiences, only then will it generate the attention you need.
b. Missing Target Audience connect
Brands focus on targeting the most used social media platform.
For example, did you know there are 140 million people on Instagram in India as of January 2021? That's a crazy number!
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