Samradni
What goes behind a 30-sec television advertising spot in India?
Step by Step process explanation of how an advertising spot is created
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Samradni
- Feb 10, 2021
- 4 min
Sebamed Vs HUL: Understanding Comparative Advertising
Sebamed launched a series of ad campaigns targeting HUL, and claiming that their product is better, read all about it!
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Samradni
- Jan 25, 2021
- 5 min
Top 10 Indian advertisements from the 90s
Analyzing the top 10 Indian advertisements from the 90s
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Samradni
- Jan 6, 2021
- 4 min
Coca Cola uses a sex appeal route through Ranbir Kapoor
Coca Cola's new brand positioning of 'Turn up your day'
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Samradni
- Dec 23, 2020
- 4 min
KitKat advertising analysis: Have a Break, Have a KitKat
In this blog post we analyse KitKat's advertising journey
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Samradni
- Dec 15, 2020
- 4 min
Google Advertising Campaigns in India- 2020
Let's analyze Google Advertising Campaigns in India, in 2020
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Samradni
- Nov 30, 2020
- 4 min
Udaan Pankaj Tripathi Ad campaigns: Ease of doing business for Retail Scenario
What happened when Udaan App roped in Pankaj Tripathi as their brand ambassador?
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Samradni
- Nov 23, 2020
- 4 min
Facebook Diwali Ad: Depicting the power of Facebook Community
Facebook's new form of Diwali Celebration
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Samradni
- Nov 17, 2020
- 4 min
New Cadbury Celebration Diwali Ad Campaign: Not just a Cadbury ad
Cadbury uses geographical targetting to share Diwali greetings!
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Samradni
- Nov 9, 2020
- 5 min
Everything that’s wrong with White Hat Jr. Advertisements
What led to the banning of 5 White Hat Jr. ads by ASCI?
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Samradni
- Nov 2, 2020
- 5 min
Micromax’s comeback to take on China phones- Yay or Nay?
Micromax's new comeback video featuring Rahul Sharma, Yay or Nay?
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Samradni
- Oct 12, 2020
- 5 min
Dream 11 IPL Ad campaign: Brings back rules from ‘Gully Cricket’
When you are the title sponsor of the biggest cricket tournament in India, it is your ‘moral duty’ to ensure that you go all out with your a
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Samradni
- Oct 5, 2020
- 4 min
New Cadbury Dairy Milk Silk ad- How far will you go for love?
New Cadbury Dairy Milk Silk Ad campaign- How far will you go for love?
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Samradni
- Sep 28, 2020
- 4 min
Cred- Anil Kapoor Ad Campaign
When Cred decided to launch a series of 3 ad campaigns during the IPL
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Samradni
- Sep 15, 2020
- 4 min
Vodafone and Idea launch a combined brand identity- Vi!
Vi- The new brand identity communication yay or nay?
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Samradni
- Sep 7, 2020
- 4 min
MTV's Teacher's Day Campaign
Read to know about MTV's effort to educate the youth on this Teachers' day!
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Samradni
- Aug 31, 2020
- 3 min
Titan’s Initiative- #LetsGetIndiaTicking
When I first came across this spot, I literally had Goosebumps listening to the iconic Titan tune.
A tune we have associated with the brand
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Samradni
- Aug 24, 2020
- 3 min
Hindustan Unilever's- Start a little good
Did you know that around 1 billion people live in water-stressed areas in India?
Read to know about HUL's effort to bring about a change
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Samradni
- Aug 17, 2020
- 4 min
Colgate's Remarriage Ad Campaign
When Colgate decided to highlight a greater cause.
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Samradni
- Aug 10, 2020
- 3 min
When Maggi decided to have an emotional comeback
When Maggi faced a ban from FSSAI, they decided to come up with an emotional campaign to get back consumers' trust
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Samradni
- Aug 3, 2020
- 3 min
When Rio pads introduced the Red instead of the Blue
When the right blend of real imagery and bold portrayal created a stir among the audience
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Samradni
- Jul 27, 2020
- 2 min
WhatsApp's emotional connection
When WhatsApp launched its brand campaign in India
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Samradni
- Jul 20, 2020
- 2 min
When Vicks decided to highlight an important cause
Vicks 'Touch of Care'. A campaign, to highlight a community that deserves care.
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Samradni
- Jul 13, 2020
- 2 min
Hotel? Trivago!
Read to know how negative publicity actually helped Trivago become famous
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Samradni
- Jul 11, 2020
- 2 min
Surrogate Advertising at its best
Read to know how Imperial Blue takes Surrogate advertising to the next level!
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Samradni
- Jul 10, 2020
- 2 min
KFC's RJ hunt digital campaign
Read to know how KFC decided to hunt for their RJ through a unique digital campaign!
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Samradni
- Jul 10, 2020
- 2 min
Lifebuoy's initiative to help a child reach 5
Discover with me Lifebuoy's brilliant effort to generate brand love!
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