Vodafone and Idea launch a combined brand identity- Vi!
Updated: Mar 14, 2021
Ogilvy & Mather India
In the past week, whether you were watching a news channel or an entertainment channel.
The one ad, that played on a loop was Vi Vi Vi Vi
So I don’t need to give you guys any introduction, however for those few who haven’t seen this spot, you can watch it below
Telecom Industry India:
India is the world’s second-largest telecommunication market, which includes wireless, wire line, and internet services. *
India is also the second-largest country in terms of internet subscribers. *
Which also makes it, the country with world’s highest data usage per smartphone, averaging 9.8GB per month! *
Now let’s look at the telecom giants and their market share scenario
As per the report of May 2020, Vodafone Idea lost 4.72 million subscribers during the month declining its base to 309.92 million. *
Even Airtel lost 4.75 million users, declining its base to 317.80 million. *
However, Jio continued its adding spree with 3.65 million subscribers added, which led to their base of 392.75 million. *
Given this scenario, the revised brand identity and revised packs are expected to bring about a positive change.
Vodafone and Idea merger in 2018:
On 31st August 2018, we saw one of the biggest mergers in the form of Vodafone and Idea.
The new entity, recently named Vi, comprises of 45.1% stake of Vodafone, whereas Idea holds a 26% stake.
So let’s get into the campaign now
Vi logo – Does it communicate the brand identity well?
Image Source: indianexpress.com