Samradni
Understanding the business model of Zomato
Updated: Jun 29, 2021
You can also listen to the podcast of this same blog post, here
If I were to ask you, name 5 things that you can think about when I say Red.
One of those 5 things will definitely be Zomato.
We have all been using this app, and over the years the brand has ensured to change or bring in the much-needed shifts to cater to audience requirements.
Earlier, the aim was to check out places to dine out.
Or read food reviews.
Later, with the introduction of Swiggy- there were added food delivery options.
The introduction of Zomato Gold, made us all feel special.
Watch the YouTube Video
The brand, I feel has stood the test of time and has never disappointed.
In today’s blog post- we analyze the business revenue model of Zomato, keeping in mind their offerings and the way they earn.
The blog post includes the following parameters:
1. History of Zomato
2. Analyzing the revenue streams for Zomato
3. Important factors of the business model
Let’s begin with the first one
1. History of Zomato
Not many of us might be aware, but Zomato started as ‘Foodiebay’ back in 2008.
The founders Deepinder Goyal and Pankaj Chaddah are IIT Graduates.
The basic idea behind the app came through when the founders realized that there is a constant need for consumers to keep all the paper leaflet menus around.
So they wanted to come up with a digital platform that would provide ease in storing all the information in regards to restaurant menus.
From then, to now when Zomato is one of the largest food aggregators in the world.
It has managed to bring in a change in the way people visit a restaurant, most likely you and I will check out reviews on Zomato before trying a new place.
We would also use the app to book a table at a restaurant we shortlisted based on the reviews.
To now using it as a platform for online food delivery.
Zomato has come a long way, in gaining their customer’s trust no matter what the offering.
2. Revenue Streams of Zomato
