Samradni
The Success Story of Bisleri: A brand that dared to become synonymous with Water
Updated: Mar 14, 2021
You can also listen to the podcast of this same post, here
How many of us have asked a shopkeeper “Bhaiya, Ek Bisleri dena” when all you wanted was a bottle of water?
And some of us would’ve also possibly got a Kinley in return when asked for a Bisleri.
But have you ever wondered, what went behind the success of Bisleri?
A brand that dared to be synonymous with water, well that’s got to be something!
In this post we look at everything from past, to present, to future of Bisleri.
This is bound to be a long post, but sure to include lots of learnings!
Table of Contents
1. Timeline of Bisleri
2. How it all started
3. Marketing strategy of Bisleri | Marketing mix
4. Advertising Campaigns over the years
5. Future of the brand
Now let’s look at each of them in detail
1. Timeline of Bisleri
The timeline can be best summarized with the help of the image below:
