THE MARKETING EMPRESS

DIGITAL MARKETING

Most simplified explanations to most useful

Digital Marketing Concepts

AD CAMPAIGNS

Inspirational Advertising campaigns explained from strategy to execution

BRAND MARKETING

Most simplified explanations to most useful

Brand Marketing concepts

SOCIAL MEDIA MARKETING

A to Z of

Social Media Marketing strategies and concepts

MARKETING BOOKS

Short summaries of

Marketing books with

brand examples

ARTICLES

Explanations and Analysis of Marketing Case Studies

Understanding How Search Engine Works | Basics of Search Engine Optimization: Part 2

Samradni

Sep 24, 2021
3 min

Understanding How Search Engine Works | Basics of Search Engine Optimization: Part 2

Today we look at the second part of this series of Search Engine Optimization, where we look at multiple factors that are considered to...

Understanding the basics of Search Engine Optimization : Part 1

Samradni

Sep 3, 2021
2 min

Understanding the basics of Search Engine Optimization : Part 1

Search Engine Optimization might be a term that most of us have heard of, but not many of us may be aware of the technical side of the...

Understanding Google Analytics as a beginner

Samradni

Dec 2, 2020
5 min

Understanding Google Analytics as a beginner

Understand the basic A to Z of Google Analytics

AD CAMPAIGNS

What goes behind a 30-sec television advertising spot in India?

Samradni

Mar 23, 2021
5 min

What goes behind a 30-sec television advertising spot in India?

Step by Step process explanation of how an advertising spot is created

Sebamed Vs HUL: Understanding Comparative Advertising

Samradni

Feb 10, 2021
4 min

Sebamed Vs HUL: Understanding Comparative Advertising

Sebamed launched a series of ad campaigns targeting HUL, and claiming that their product is better, read all about it!

Top 10 Indian advertisements from the 90s

Samradni

Jan 25, 2021
5 min

Top 10 Indian advertisements from the 90s

Analyzing the top 10 Indian advertisements from the 90s

BRAND MARKETING

Understanding Selective Distribution: Concept and Strategy

Samradni

Apr 18
5 min

Understanding Selective Distribution: Concept and Strategy

Understanding Selective Distribution as a strategy under channel distribution

What is Scarcity Marketing? Concept, Tactics & Examples

Samradni

Jan 20, 2021
4 min

What is Scarcity Marketing? Concept, Tactics & Examples

The most basic explanation of Scarcity Marketing

Samradni

Nov 11, 2020
5 min

Loyalty Ladder: 5 steps to ace your brand loyalty

Loyalty Ladder comprises of 5 steps that leads towards customer loyalty, read to know more about it.

SOCIAL MEDIA MARKETING

Samradni

Mar 16, 2021
5 min

Why Your Social Media Marketing Strategy is Missing the Mark (And How You Can Fix It)

Reasons why your social media strategy is not working and what you can do about it

How does Influencer Marketing work? Strategies and Examples

Samradni

Dec 9, 2020
5 min

How does Influencer Marketing work? Strategies and Examples

Understand how you can develop your influencer marketing strategy

How do Hashtags work on Social Media platforms?

Samradni

Nov 4, 2020
5 min

How do Hashtags work on Social Media platforms?

Hashtags work quite differently when it comes to Instagram, Facebook, Twitter and other social media platforms.

MARKETING BOOKS

Samradni

Feb 6, 2021
4 min

Permission Marketing Book Summary: Top 5 lessons

5 learnings from the book Permission Marketing by Seth Godin

80 Minute MBA book summary: Top 10 lessons

Samradni

Jan 9, 2021
4 min

80 Minute MBA book summary: Top 10 lessons

These 10 things are not taught to you in an MBA.. read to know more

Ogilvy on Advertising Book Summary: Top 10 lessons

Samradni

Dec 12, 2020
4 min

Ogilvy on Advertising Book Summary: Top 10 lessons

Top 10 lessons from the book Ogilvy on Advertising

ARTICLES

How to answer What Are The 4Ps of Marketing in an Interview?

Samradni

Nov 30, 2021
4 min

How to answer What Are The 4Ps of Marketing in an Interview?

Unless you know what your customers want from you, what are you going to manufacture? Once manufactured, how would you determine at what...

How to answer Sell me this pen, the right way!

Samradni

Oct 30, 2021
4 min

How to answer Sell me this pen, the right way!

So go ahead and sell me this pen. How many of us have come across this question during an interview? And how many of us have actually...

How to answer 'What are your strengths?' in an interview

Samradni

Oct 22, 2021
4 min

How to answer 'What are your strengths?' in an interview

One of the most common questions asked during an interview is that around your strengths and weaknesses. More often than not candidates...

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